Sunday 19 May 2019

Google Marketing Platform - Optimize

A tool offered by Google Marketing Platform, Optimize, has the ability to engage viewers based on a customized design specific to them. You are able to view different statistics related to your blog and see how the website can be improved based on the actions a visitor takes.

With the available statistics you are also able to customize your blag based on the audience viewing it. For example, if you noticed that you have a group of 15-25 year olds visiting your blog from your Instagram biography and viewing on a mobile device, you can customize the blog's appearance and accessibility specifically to those visitors.

You have options to test and try out different variations to your blog in order to create the best digital experience for viewers, and hopefully turn those viewers into returning viewers.

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